The “Alchemy X” is the first sneaker from Austria-based start-up brand Effekt Footwear. This initial offering from the brand is composed of over 90% ocean plastic and recycled fashion industry waste and is the embodiment of Effekt’s mission to clean the planet as well as creating footwear that is environmentally friendly. As the name implies, this silhouette was inspired by the medieval practice that was based on the supposed transformation of matter, primarily known for it attempts to turn base metals into gold. The designers spent 18 months researching various…
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