Jordan Brand Archives - Page 3 of 221

“Black Pack” Air Jordan 16 SP: Official Images

September 29, 2026September 29, 2026 Brandon King

The Air Jordan 16 is going back into the vault—and this time, Jordan Brand is dressing the iconic silhouette in all-black.The 2026 Air Jordan 16 SP “Black Pack” has officially surfaced in detailed images, giving sneakerheads their clearest look yet at the upcoming release. Originally introduced during the early 2000s, the Air Jordan 16 is known for its distinctive patent-leather construction, mesh detailing and removable shroud. The “Black Pack” brings those signature elements together in a predominantly black execution that gives the retro a sleek, understated look. The sneaker is…

Making A Difference: Michael Jordan Helps Morehouse College Open New Multimedia Center for Future Storytellers

September 28, 2026September 28, 2026 Brandon King

Michael Jordan is putting more than basketball knowledge into the next generation of HBCU talent. Morehouse College has officially opened its new Morehouse Multimedia Center, a state-of-the-art facility designed to prepare students for careers in journalism, sports media, broadcasting, podcasting, filmmaking and digital storytelling. The center held its grand opening and ribbon-cutting ceremony on Sept. 23, with support from Michael Jordan and Jordan Brand. 🏀 From Jordan Brand Support to a Media Pipeline The new facility is part of Morehouse’s Department of Journalism in Sports, Culture and Social Justice. It…

The Complete Air Jordan Black Pack Is Here

September 25, 2026September 25, 2026 Brandon King

Jordan Brand is going all-black for Holiday 2026. New in-hand looks give sneakerheads their best look yet at the complete Air Jordan “Black Pack,” bringing together four later-era Jordan silhouettes: the Air Jordan 14 Low, Air Jordan 15, Air Jordan 16 and Air Jordan 17 Low. The entire collection sticks to a stealthy black-and-off-noir palette, but each sneaker gets its own premium texture and material treatment. The Air Jordan 14 Low features an ostrich-inspired texture, while the Air Jordan 15 uses snakeskin. The Air Jordan 16 adds textured leather and…

DETAILED LOOK: 2026 “Light Army” Air Jordan 4 Arrives October 2

September 24, 2026September 24, 2026 Brandon King

Jordan Brand is taking the Air Jordan 4 in a muted, military-inspired direction with the upcoming “Light Army” colorway. New detailed images give sneakerheads another look at the 2026 release, which is currently scheduled to arrive October 2, 2026, exclusively in Europe. The pair carries the official color makeup of Light Army/Light Silver-Cargo Khaki-Phantom and features a tonal combination of olive, khaki, gray and off-white shades throughout the classic Tinker Hatfield-designed silhouette. A Closer Look The “Light Army” Air Jordan 4 is built around a muted olive-toned upper, giving the…

FIRST LOOK: 2027 “Playoffs” Air Jordan VII OG Returns February 2027

September 23, 2026September 23, 2026 Brandon King

The “Playoffs”Air Jordan 7 OG is officially back on the radar for 2027 — and sneaker fans just got their first look at the highly anticipated retro. The iconic black-based colorway is currently expected to return on February 20, 2027, marking the first time the “Playoffs” AJ VII has been retroed since 2012. Originally released in 1992, the colorway features a black upper with Dark Charcoal, True Red and purple accents, bringing back one of the most recognizable looks from the original Air Jordan 7 lineup. Michael Jordan famously wore…

Air Jordan 3 “Purple Haze” Gets April 2027 Release Update

September 23, 2026September 23, 2026 Brandon King

Jordan Brand is adding another fresh Air Jordan 3 to its 2027 lineup. The “Purple Haze” Air Jordan 3 is currently expected to release on April 3, 2027, according to @zSneakerHeadz. The upcoming women’s exclusive is listed in an Infinite Lilac/Multi-Color colorway and is expected to retail for $205. The pair is expected to arrive with the purple-heavy color blocking shown in the latest early images, giving the classic silhouette an almost entirely tonal look. Early mockups depict the sneaker covered in shades of purple, with Infinite Lilac dominating the…

“Black Cat” Air Jordan 5 Reportedly Returning in Fall 2027

September 22, 2026September 22, 2026 Brandon King

The “Black Cat” Air Jordan 5 is reportedly coming back from the dead. 🐈‍⬛🔥 Originally planned for 2024 before being scrapped, the long-rumored colorway is now expected to make its retail debut in Fall 2027 in full-family sizing. The reported adult retail price is $220. 🐈‍⬛ WHAT WE KNOW The 2027 version is reportedly different from the pair that was originally scheduled for 2024, including changes to the branding and overall shape. (Sneaker Files⁠) 👀 WHY IT MATTERS The Air Jordan 5 has never received a widely released “Black Cat”…

FIRST LOOK: “Knicks”Air Jordan 8 Set for Christmas Eve Release

September 18, 2026September 18, 2026 Brandon King

The New York Knicks are getting their own Air Jordan 8 — and the first look is here. 👀🧡💙 The “Knicks” Air Jordan 8 is expected to release on December 24, 2026, bringing a black-based color scheme together with Safety Orange and Racer Blue accents. The sneaker is tied to the legendary Chicago Bulls–New York Knicks rivalry of the Michael Jordan era, with the color blocking paying homage to New York without using official Knicks branding. WHAT WE KNOW Information Sneaker “Knicks”Air Jordan 8 Style Code IX8479-010 Colorway Black/Safety Orange-Racer…

Jordan Brand Is Taking Over the Weight Room With New Jordan Strength Collection

September 16, 2026September 16, 2026 Brandon King

The Jumpman is going beyond sneakers. Jordan Brand is expanding its performance footprint with the introduction of Jordan Strength, a premium collection of training equipment designed to bring the iconic Jumpman branding into the weight room. The collection represents a notable expansion for Jordan Brand, which has spent decades building the Jumpman into one of the most recognizable identities in sports and streetwear. Rather than limiting the branding to footwear and apparel, Jordan is putting the Jumpman directly onto equipment designed for strength and conditioning. What’s Included in Jordan Strength?…