New Balance | Sneaker Shop Talk

Aime Leon Dore x New Balance 990’s coming this week

November 12, 2019November 12, 2019 Brandon King

New Balance continues to knock it out of the park with their collaborations, this latest being with NYC-based fashion Amie Leon Dore on two silhouettes, the 990v2 and 990v5. Both sneakers feature mesh overlaid by suede, with the 990v2 making use of a grey, blue, green and yellow color palette, while the 990v5 utilizes one of slate blue, purple and green. The Aime Leon Dore x New Balance 990v2 and v5 are scheduled to released at Aime Leon Dore’s Mulberry store November 14 and online November 15. Aime Leon Dore…

New Balance and Japanese brands created these 996’s

July 20, 2019July 20, 2019 Brandon King

New Balance has teamed up with six Japanese brands- atmos , Beams, mita, N. Hoolywood , nonnative and United Arrows– with each of them putting their own spin on the New Balance 996. Each brand has made use of a variety of colors and materials to give the silhouette its own look. They will begin to drop July 27 followed by an August 3 release at select Japanese retail establishments. atmos x New Balance 996CM996ATNJuly 27, 2019 Beams x New Balance 996 CM996BPAAugust 3, 2019 mita x New Balance 996CM996MIGAugust…

The ‘Curse of the Bambino” inspired this Concepts and New Balance collaboration

June 25, 2019June 25, 2019 Brandon King

Using the 997S as their canvas, Concepts has unveiled their latest collaboration which is inspired by the rivalry between the New York Yankees and Boston Red Sox. They are monikered “Esruc” which pays homage to the curse of the Bambino when Babe Ruth was sold by the Sox to the Yankees back in 1920. Upon visual inspection one will notice that the sneaker does not take its aesthetic from the Yankees or the Red Sox but rather from posters used for the Broadway musical No, No, Nanette, which apparently was…

New Balance Special Edition Kawhi 2-Way Pack to release tonight

May 7, 2019May 7, 2019 Brandon King

New Balance will be releasing a special edition two sneaker pack for the face of their basketball space, Mr. Kawhi Leonard. The nbhoops instagram account teased the pack both in their story and on their feed. The pack will feature the OMN1S and a 997. The OMN1S appears to feature a upper that features black and blue. There are some gold accents by way of the lacing system. We can see a white midsole and a clear translucent outsole. The 997, from what can be seen, features a black leather…

Kawhi Leonard and New Balance unveil OMN1S Basketball Shoe

February 18, 2019February 18, 2019 Brandon King

Last week, New Balance dropped a teaser video of their upcoming basketball sneaker featuring Kawhi Leonard ( and took some not-so-subtle runs at a few prominent players). In the same tweet , the company also announced that their basketball sneaker would debut at the NBA All-Star game. At Sunday’s game Kawhi Leonard broke out his New Balance OMN1S basketball sneaker. Five additional colorways were shown by the brand, and each of them draw inspiration from personal details that shaped Kawhi into the player he has become. Release details of the…

New Balance and Kawhi Leonard dangle sneaker debut

February 14, 2019February 14, 2019 Brandon King

In November, we covered Toronto Raptors small forward Kawhi Leonard had reached an multiyear endorsement deal with New Balance . Leonard’s sneaker options were wide open after he rejected a 4-year, $22 million dollar extension on his, at the time, deal with Jordan Brand. In that interim, Leonard has been seen rocking New Balance gear walking into the arenas, but he has still been wearing the Air Jordan 32 on the hardwood in lieu of a shoe from New Balance. It appears that time may be drawing nigh. Earlier today on…

Stupid Things People Do For Sneakers: New Balance factory manager stole thousands of dollars worth of sneakers

November 30, 2018 Brandon King

IOur latest edition of Stupid Things People Do For Sneakers reveals that even those who work with footwear on a daily basis are not immune to being seduced by the dark side of the sneaker force. A New Balance manager has been charged with stealing thousands of dollars worth of shoes from the company’s South Union Street factory. According to a police report 43-year-old Wilson Suarez was arrested and charged with larceny of property valued over $1,200 from a building. BREAKING New Balance factory manager charged with sneaker thefts …

Kawhi Leonard signs endorsement deal with New Balance

November 28, 2018 Brandon King

Earlier today, Yahoo Sports’ Chris Haynes reported that Toronto Raptors small forward Kawhi Leonard reached an agreement with New Balance on a multiyear endorsement deal. Leonard turned down a 4-year, $22 million dollar extension with Jordan Brand earlier this year. That deal expired this year which made him a sneaker free agent. Kawhi will serve as the face of New Balance basketball, as like brands Converse and Puma, are looking to re-establish a presence in the performance basketball space. Terms of the deal with Leonard were not immediately released. …

Darius Bazley skips G League to take Internship with New Balance

October 22, 2018 Brandon King

2018 McDonald’s All-American Darius Bazley initially had a scholarship at Syracuse until I March he decided to forego that to play a season in the G-League ( can we go back to calling it the D-League?). That too is no longer happening. Bazley signed with agent Rich Paul and Klutch Sports in May and is going to also forego hooping in that league to serve as a New Balance. As reported by the New York Times’ Marc Stein: This week, Paul revealed he has arranged for Bazley to spend the heart of…

NH Sneaker Project promotes wellness and gets children free sneakers

May 23, 2017May 23, 2017 Brandon King

As we continue to also highlight how sneakers are making a positive effect on people and communities, this story from the sentinelsource.com shares what volunteers in New Hampshire are doing for children through sneakers.