Texas sophomore point guard Isaiah Johnson is making history off the court. The rising NCAA guard has become the first NIL athlete to sign with Dwyane Wade’s Way of Wade brand under Li-Ning, marking a significant step in the brand’s expansion into college basketball and the growing NIL sneaker landscape. Johnson announced the partnership alongside Wade and Way of Wade, joining a brand built around the Hall of Fame guard’s playing career and basketball influence. Way of Wade operates as Dwyane Wade’s signature basketball brand through its partnership with Li-Ning,…
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PE Corner: Jalen Brunson Unveils “Jordyn” Nike Kobe V Protro PE Inspired by His Daughter
In what amounted to a glorified scrimmage disguised as an NBA game, the New York Knicks dismantled the Chicago Bulls 136-96—and Jalen Brunson made sure to bring heat to the hardwood. Brunson debuted a heartfelt new Kobe V Protro Player Exclusive, dubbed the “Jordyn” PE, inspired by his daughter. The sneaker features a pink Flywire-equipped base, overlaid with a fused layer adorned in a repeating heart pattern—an unmistakable nod to its inspiration. That same motif carries onto the tongue, while an embroidered heart at the heel further reinforces the personal…
Read MoreGamma” Air Jordan 11 coming December 13
The “Gamma” Air Jordan 11 is making its long-awaited return this holiday season. They sport a black ballistic mesh upper with a gamma blue Jumpman appearing on the black leather that wraps the ankle. A black patent rand overlays the upper and unlike their progenitor, features a higher cut, which is the correct presentation on the Jordan 11. A sash on the tongue reads “JUMPMAN JORDAN”, while a “23” appears on the rear heel. Below the aforementioned upper resides a black midsole and a dark translucent rubber outsole. As ot…
Read MoreAnta unveils Donte DiVincenzo’s logo
Last week, a Chinese sneaker brand unveiled the logo for brand athlete, then New York Knicks guard Donte DiVincenzo. In addition to his logo, the former Villanova Wildcats star will take to the court this season in a player-exclusive iteration of the Anta Zap 2 which will feature a mismatched aesthetic, with each sneaker featuring a tonal blue and orange look, respectively with branding present on the tongue and rear heel. Underneath the TPU framed upper resides an A-STABLE UP Anti-Rollover Structure-equipped midsole and what the brand termed an “Alternate…
Read MoreJimmy Butler wears “Latte” Li Ning JB3
We recently spotlighted, for now, Miami Heat star forward Jimmy Butler wearing a black and yellow pair of his JB3 sneakers. Now images of Butler have emerged in another new colorway of the JB3. Monikered “Latte”, sports a light mocha Boom Fiber upper with Li Ning logos adorning the lateral and medial sides. JB branding is found perched atop the brown tongue as well as the rear heel. Underneath the aforementioned upper resides a Li Ning Boom-equipped Mocha midsole and matching rubber outsole that incorporates the brand’s Ground Control Unit,…
Read MoreJimmy Butler works out in new color of his Li Ning JB3
In a recent training session, Jimmy Butler was spotted in a new colorway of his Li-Ning JB3 sneaker. They sport a yellow and black Boom Fiber upper with a large white Li-Ning logo on the lateral side. On the tongue is Jimmy Butler branding, with an additional logo present at the rear heel. Underneath the aforementioned upper resides a Li-Ning Boom-equipped midsole and a Ground Control Unit outsole, which is the company’s proprietary polyurethane, which is incorporated into the rubber outsole. There is no solid release information surrounding this sneaker;…
Read MoreCould this be Kyrie Irving’s next shoe?
Although Nike has shown a Tammy Wynette willingness to stand by domestic abusers (Hope Solo) and government defrauders (Brett Favre), they show very little hesitation in cutting ties with Kyrie Irving for retweeting a link to a movie that ruffled the feathers of some members of the Jewish community. Sans a sneaker deal, Kyrie would wear some of his previous models on the hardwood with the Nike branding not-so-conspicuously obscured. Kyrie Irving’s footwear future seemed a bit cloudy post-Swoosh, but despite what the sports media will try to sell you,…
Read More“Bruce Lee” Li-Ning Way of Wade All City 9 V2
As you obviously gathered from the title, ths Way of Wade 9 V2 is inspired by Bruce and his outfit from the classic film, “The Game of Death” The lacelses design sports an black and yellow mesh upper with a criss-cross strap system that displays Wade;s signature on the upper portion of the forefoor/midfoot straps.The presence of a “BOA” sysem secures fit at the the collar. To sum it up , BOA seems to be a wire-driven fit system in which said wire is adjusted by a control know to…
Read MoreJimmy Butler signs with Li-Ning
Miami Heat star Jimmy Butler has signed a multiyear signature shoe deal with Chinese brand Li-Ning, according to Nick DePaula of ESPN. DePaula adds that Butler will become the face of the brand, which also has a lifetime deal with Butler’s friend and former teammate, Dwyane Wade. Specific monetary terms of the deal have not been disclosed.
Read MoreKyle Kuzma signs with GOAT, will wear rare shoes in games
Sneaker resale platform GOAT has announced a partnership with Los Angeles Lakers’ forward Kyle Kuzma. According to BR Kicks ,Kuzma will be the company’s first brand ambassador. In the deal, Kuzma will represent GOAT on and off the court by rocking rare and highly sought after sneakers provided by GOAT. Here is what Kuzma had to say about his deal with goat: “GOAT has inspired me to start collecting more seriously and build my style around sneakers. People assume that, as an NBA athlete, you can get access to any kind…
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