FAMU announces Ron Reeves as Associate AD for Revenue Generation

From Florida A&M Sports Information:

 Florida A&M University’s new VP/Director of Athletics, Kortne Gosha, announced on Friday the appointment of Ron Reeves, as the next Associate AD for Revenue Generation of FAMU Athletics. Reeves comes to Tallahassee after serving as Southern Illinois University – Carbondale’s Assistant Athletic Director for Development.

“We are excited to Welcome Ron to our family and the Highest of Seven Hills,” Gosha said. “As we realign our staff, our strategic plan focuses on external affairs and revenue generation operations. Ron’s external and development experience will enhance all areas of our department. Ron’s background brings a diverse skillset and institutional demographic. In his role he will oversee communications, ticketing, marketing, the Rattler Athletic Fund, vending, licensing and corporate partnerships.”

“I am blessed to be afforded this opportunity to work with VP/Athletics Director Kortne Gosha and the Rattler Athletics staff,” Reeves said. “Having the opportunity to work within a staff that cares about the student-athlete, you as a member of the staff, and values your expertise is the main reason why WE will be successful at FAMU. I look forward to working with the Rattler Nation, becoming a part of the community, and more importantly serving our student-athletes and supporters on The Hill. We will without a doubt … strike, strike and strike again.” 

A native of Detroit, Mich., Reeves comes to Florida A&M after serving as the Assistant Athletic Director for Development at Southern Illinois University – Carbondale (SIU-C).

During his time at SIU-C, Reeves led the Saluki Athletic Scholarship Fund (SASF), the official fundraising arm for the Athletics Department. Under his guidance, the SASF set records including: annual fund $1.2 million, Giving Tuesday $44K, and SIU-C Day of Giving $202K. Reeves created the SASF branding campaign Saluki Stories, telling the stories of student-athletes, donors, and administration. Reeves also oversaw the Saluki Wheels Club, premium inventory for football and basketball, and stewardship. Reeves’s team oversaw the S Club (Letterman) that created the initiative of Legacy Plaza, a paver campaign that placed personalized bricks of recognition. Reeves was a part of the team that secured SIU-C’s largest corporate naming rights deal with Banterra Bank that rebranded SIU Arena as Banterra Center. This 10-year naming-rights agreement offers up to $10 million for SIU-C, with a $4-million guarantee for the first 10 years. Additionally, Reeves created the department’s inaugural Black History Month celebration in athletics.

Prior to SIU-C, Reeves served as the Assistant Athletic Director for Ticket Sales & Event Operations at the University of Wisconsin – Milwaukee (UWM). Reeves increased sales and attendance across all ticketed sports. Most notably, under his leadership the ticket sales increased for men’s and women’s basketball tickets, including 9 percent in season ticket holder revenue for men’s basketball and 21 percent for women’s basketball. The ticketing office also increased premium seating sales by 10 percent during his tenure. He also managed all athletic home events for the Panthers and served as the secondary sport administrator for six varsity sports (women’s and men’s cross country, indoor and outdoor track & field).

Reeves came to UWM after three years in the ticket office at the University of North Carolina (UNC), lastly as the director of ticket operations – compliance & donor relations. Reeves was the primary ticket manager for men’s basketball, men’s and women’s soccer and baseball. During that time, three of those ticketed sports reached all-time highs in ticketed revenue. Women’s soccer increased sales by 95 percent, men’s soccer by 67 percent, and baseball by 2 percent. In his final year, men’s basketball achieved 7 sell outs under his direction, more than the prior four years combined. He also oversaw the Rams Club donor stewardship, premium seat inventory, lead generation and management within the ticket office. He served as the secondary sport administrator for the men’s soccer team who made the 2016 College Cup. Additionally, he started a mentoring program, Bridge Builders, which served the Chapel Hill community and local Boys & Girls Club.

Reeves arrived at UNC from Alabama A&M University, where he served as the ticket & business office assistant. Prior to his time at Alabama A&M, Reeves worked within the government and non-profit sector, including positions with the Pentagon Athletic Center, Parks & People Foundation, United States Air Force and Internal Revenue Service.

Reeves earned a bachelor’s degree in Communications from Detroit Mercy, where he was a member of the track & field team. He also holds a master’s degree in Sport Management from Ithaca College, where he served as the men’s track & field graduate assistant. He was a part of the 2018 Minority Opportunities Athletic Association (MOAA)/Learfield Minority Academy.

Reeves is also a member of Omega Psi Phi Fraternity, Inc., the National Association of Athletic Directors of Development (NAADD), and MOAA. 

FAMU fans can follow Ron on Twitter at @Ron__Reeves

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