For years, the sneaker industry has talked about growing the women’s game. Today, companies are putting real investment behind those words. The latest example came when Kelsey Mitchell officially joined Puma, adding another accomplished WNBA star to the company’s rapidly expanding basketball roster. While the announcement may not have surprised sneaker insiders—Mitchell had spent much of the season wearing Tyrese Haliburton’s Puma Hali 1 on the court—it represents something much bigger than another endorsement deal. It signals that Puma’s investment in women’s basketball isn’t slowing down. Building a Basketball Brand…
Read MorePuma Is Making a Serious Play in the WNBA—And Kelsey Mitchell Is the Latest Statement
