PUMA x Kappa Alpha Psi Fraternity, Inc. Teases Upcoming Collaboration

PUMA and Kappa Alpha Psi Fraternity, Inc. have something special in the works. A potential new collaboration is on the radar after Kappa Alpha Psi shared a “Coming Soon” teaser hinting at an upcoming project with PUMA. The October 20 social media post offered few details but encouraged followers to stay tuned, pairing the message with the brands’ names and the fraternity’s signature achievement-themed identity. For members of Kappa Alpha Psi and sneaker enthusiasts, the announcement raises the possibility of a fraternity-inspired footwear or apparel release. However, neither the exact…

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Tyrese Haliburton debuts the Puma Hali 2

FIRST LOOK: Tyrese Haliburton has officially given sneakerheads their first look at the PUMA Hali 2, debuting his second signature basketball shoe during Indiana Pacers Media Day. The new silhouette marks the next chapter of Haliburton’s signature line with PUMA following the Hali 1, which was designed in collaboration with Salehe Bembury. The Hali 2 keeps a low-cut basketball profile with fluid, sculpted lines while introducing a fresh visual identity for Haliburton’s second signature model. The first colorway is being identified as “Thermal Vision.” Early looks show an orangish-yellow base…

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“Shooting Star” PUMA MB.06 Gets Official Release Date

LaMelo Ball’s latest signature sneaker is officially ready for takeoff. PUMA has confirmed that the PUMA MB.06 “Shooting Star” will release on September 25, 2026, with a retail price of $130. The latest colorway from LaMelo Ball’s sixth signature basketball sneaker will arrive through PUMA and select retailers. (Sole Retriever⁠) The “Shooting Star” edition features a striking Dark Amethyst/Lavender Alert color scheme, covering much of the shoe in layered purple and lavender tones. Bright blue accents provide contrast across the PUMA Formstrip, outsole and LaMelo-inspired graphics. (Sneaker News⁠) LaMelo’s signature…

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LaMelo Ball Debuts PUMA MB.06 “Puerto Rico” Colorway, Bringing Island Energy to His Signature Line

LaMelo Ball is adding another bold chapter to his signature sneaker legacy with the first look at the “Puerto Rico” PUMA MB.06 colorway. The Charlotte Hornets star was spotted rocking the latest installment of his PUMA signature line, featuring a vibrant design inspired by Puerto Rican culture and the island’s unmistakable energy. The sneaker embraces a wave-inspired aesthetic with ocean-like tones, bright accents, and Melo’s signature “Rare” DNA throughout the silhouette. Known for pushing boundaries with his footwear, LaMelo continues to use his signature line as a canvas for storytelling,…

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Puma Is Making a Serious Play in the WNBA—And Kelsey Mitchell Is the Latest Statement

For years, the sneaker industry has talked about growing the women’s game. Today, companies are putting real investment behind those words. The latest example came when Kelsey Mitchell officially joined Puma, adding another accomplished WNBA star to the company’s rapidly expanding basketball roster. While the announcement may not have surprised sneaker insiders—Mitchell had spent much of the season wearing Tyrese Haliburton’s Puma Hali 1 on the court—it represents something much bigger than another endorsement deal. It signals that Puma’s investment in women’s basketball isn’t slowing down. Building a Basketball Brand…

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”Sparks” Puma MB.03 coming early April

This upcoming colorway of LaMelo Ball’s third signature shoe is inspired by the Los Angeles Sparks.  It sports a volt upper with purple and orange splashed throughout. LaMelo branding appears on the tongue and rear heel. A yellow, NITROFOAM-equipped midsole and purple rubber outsole completes the aesthetic.  As it currently stands, the “Sparks” Puma MB.03 is scheduled to debut April 5, 2024 at puma.com and select retail venues; they will carry a 125 USD sticker price.  PUMA MB.03 379898-01 $125 5 April 2024

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“Digital Camo” Puma MB.01 coming March 24

The “Digital Camo” Puma MB.01 is part of LaMelo’s Rare Reverse line, a collection that comprises previously MB.01 PEs. It sports a desert camo upper with orange present in a complimentary role. The phrase “ 1 of 1” appears on the medial forefoot , alluding to the sneaker’s previous life as a PE. Underneath resides an orange midsole that is equipped with NITRO foam and an outsole of the same hue that reads “RARE”. The sneaker will also be housed in special packaging. The “Digital Camo” Puma MB.01 will debut…

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“Quiet Fire” Puma Stewie 1 coming September 16

Puma announced the coming of their first women’s signature shoe in over ten years, the Stewie 1, made for WNBA star Breanna Stewart. The debut colourway is dubbed “Quiet Fire”, and it is inspired by the intense yet model disposition of the WNBA MVP. This well-executed colourway sports a neon green upper, that is inspired by the North Star for her prodigious talent and her high-school squad, that transitions to a darker shade of green closer to the heel, which features a black heel counter that features two scars a…

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LaMelo Ball officially joins Puma

Back in August , we covered LaMelo Ball and Puma allegedly being in the final stages of putting together an endorsement deal. Wednesday morning the brand announced their signing of the youngest of the Ball brothers. Per Nick DePaula, Ball had this to say about signing with Puma: “I personally chose a different path to achieve my success because that defines who I am. I know some people think I am mysterious or ‘not from here,’ and I might have to agree. I am someone who likes to be different…

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“Super Mario 64” Puma RS-Dreamer drops September 4

In celebration of the 35th anniversary of Super Mario and the Super Mario Brothers series Puma and Nintendo are teaming up on this edition of the RS-Dreamer. It sports a red knitted upper with red and blue suede overlays. Super Mario appears on the tongue, joined by the Starman on the heels and Mario imaging and graphics on the insoles.  The upper sits above a Pro Foam midsole that fades from blue to white and also houses RS Foam cushioning. A white rubber outsole rounds out the aesthetic.  The “Super…

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