Nike Says Jordan Brand Is Going Back to Scarcity: Fewer Retro Releases Are Coming

Jordan Brand may be about to change the way sneakerheads buy Air Jordans. Nike CEO Elliott Hill says the company plans to reduce the volume and frequency of select Jordan Retro releases, acknowledging that the brand has been putting too much product into the market. During Nike’s latest earnings discussion, Hill explained that Jordan Brand has been “oversupplying” its iconic Retro product and said the company intends to return to the scarcity strategy that helped make Jordan sneakers so desirable in the first place. “With Jordan Brand footwear, we’re going…

Read More

Caitlin Clark Confirms Nike Caitlin 2 Is Already In Development

The Nike Caitlin 1 has officially arrived, but Caitlin Clark is already looking toward her next signature sneaker. Just one day after the launch of her first Nike signature shoe, Clark confirmed that work is already underway on the Nike Caitlin 2. That puts the second chapter of Clark’s Nike signature line in development before the first model has even had time to settle into the market. The Caitlin Signature Line Is Just Getting Started The Caitlin 1 represents Clark’s first signature sneaker with Nike, but the early confirmation of…

Read More

“Black/Barely Volt” Air Jordan 4028 Official Images Revealed Ahead of October 2 Release

Jordan Brand is bringing one of its most unconventional Air Jordan hybrids to the public. The “Black/Barely Volt” Air Jordan 4028 is officially set to release October 2, 2026, giving sneakerheads an opportunity to grab the same colorway that became part of NBA history on the feet of Miami Heat star Bam Adebayo. The shoe carries the style code IR2084-001 and will retail for $200. Nike has confirmed the release through its SNKRS launch calendar, with select retailers also expected to carry the shoe.  The Air Jordan 40 Meets the…

Read More

BREAKING: Donovan Mitchell Signs New Multiyear adidas Extension, D.O.N. Issue 10 Confirmed

Cleveland Cavaliers star Donovan Mitchell and adidas are keeping their signature partnership going. Mitchell has signed a new multiyear contract extension with adidas, a deal that will carry the All-Star guard into his 10th signature shoe with the brand. The milestone puts Mitchell in an exclusive group of just seven active NBA players to reach 10 signature shoes with the same footwear company. And the next chapter will extend beyond basketball and sneakers. D.O.N. Issue 10 Is Coming Mitchell’s new agreement means the D.O.N. signature line will continue through a…

Read More

“Black Pack” Air Jordan 16 SP: Official Images

The Air Jordan 16 is going back into the vault—and this time, Jordan Brand is dressing the iconic silhouette in all-black.The 2026 Air Jordan 16 SP “Black Pack” has officially surfaced in detailed images, giving sneakerheads their clearest look yet at the upcoming release. Originally introduced during the early 2000s, the Air Jordan 16 is known for its distinctive patent-leather construction, mesh detailing and removable shroud. The “Black Pack” brings those signature elements together in a predominantly black execution that gives the retro a sleek, understated look. The sneaker is…

Read More

Jaylen Brown Debuts “Grey Nebula” 741 NFH at 76ers Media Day

The Philadelphia 76ers star gave sneaker fans their first on-foot look at the “NOT FROM HERE” 741 NFH during 76ers Media Day on Sept. 28. And fittingly, Brown’s latest signature shoe looks like it came from another planet. 📸 @SteveNatto A New Chapter for 741 Brown launched 741 Performance in 2024 after spending more than two years without a traditional footwear endorsement deal. The brand’s first signature basketball shoe was the Rover. The NOT FROM HERE represents the next step in that design evolution. According to reporting from The Philadelphia…

Read More

Tyrese Haliburton debuts the Puma Hali 2

FIRST LOOK: Tyrese Haliburton has officially given sneakerheads their first look at the PUMA Hali 2, debuting his second signature basketball shoe during Indiana Pacers Media Day. The new silhouette marks the next chapter of Haliburton’s signature line with PUMA following the Hali 1, which was designed in collaboration with Salehe Bembury. The Hali 2 keeps a low-cut basketball profile with fluid, sculpted lines while introducing a fresh visual identity for Haliburton’s second signature model. The first colorway is being identified as “Thermal Vision.” Early looks show an orangish-yellow base…

Read More

Nike Hybrid Fly Brings Carbon-Plated Tech to the Growing HYROX Craze

Nike is getting into the HYROX game. The Swoosh is preparing to release the Nike Hybrid Fly, a new performance sneaker built for the rapidly growing HYROX fitness competition scene and scheduled to arrive in Summer 2027. And Nike isn’t exactly easing into the market. The Hybrid Fly is expected to retail for $275, putting it firmly in the premium performance category. The shoe is packed with technology designed to handle the combination of running, strength and functional fitness that defines HYROX competition. According to early details, the Hybrid Fly…

Read More

Nike Air Max Plus “Spider Web” Returns October 23

The Halloween-ready Air Max Plus is coming back—and this glow-in-the-dark classic is bringing the spooky season with it. Nike is bringing back one of its more memorable Halloween-themed Air Max Plus colorways. The Nike Air Max Plus “Spider Web” is now expected to return on October 23, 2026, giving sneakerheads another chance to grab the spooky Tuned Air silhouette that originally debuted in 2020. The returning pair keeps the original Black/Limelight/Black color scheme and carries the same DD4004-001 style code associated with the 2020 release. The Spider Web Details At…

Read More

The Complete Air Jordan Black Pack Is Here

Jordan Brand is going all-black for Holiday 2026. New in-hand looks give sneakerheads their best look yet at the complete Air Jordan “Black Pack,” bringing together four later-era Jordan silhouettes: the Air Jordan 14 Low, Air Jordan 15, Air Jordan 16 and Air Jordan 17 Low. The entire collection sticks to a stealthy black-and-off-noir palette, but each sneaker gets its own premium texture and material treatment. The Air Jordan 14 Low features an ostrich-inspired texture, while the Air Jordan 15 uses snakeskin. The Air Jordan 16 adds textured leather and…

Read More