This latest version of the beloved ASICS Gel Lyte III sports an all-black suede upper atop a midsole and outsole of the same colour, which completes this monochromatic aesthetic. You can get your hands on these at asics.com and select retail establishments, such as Foot District. It will carry a $110 USD sticker price.
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ASICS recently scored a court victory against a Chinese brand that was attempting to use branding that drew more than a passing resemblance to ASCIS’s striped logo. The decision, rendered by the China National Intellectual Property Administration’s (CNIPA) Reexamination and invalidation Department invalidated a patent held by Qiaodan Sports Co. Ltd, was in conflict with ASICS’ pre-existing rights. The crux of the legal kerfuffle is a 2015 design patent awarded to Qiaodan Sports in April of that year for the visual ornamental attributes of one its sneakers, which included a…
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In an in precedented and unexpected move, ASICS has dropped a new colorway of the Gel Lyte III, this time in the “Dragon Fruit” aesthetic. It sports a lilac base overlaid by turquoise and pink leathers. The midfoot area features black ASICS logos on the lateral and medial sides. This upper sits atop a tri-colored midsole and a black and pink outsole. The “Dragon Fruit” ASICS Gel Lyte III is currently available at asics.com; it will carry a $110 USD sticker price. ASICS Gel Lyte III Lilac Tech/Dragon Fruit 1201A051.500…
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Sean Wotherspoon treated the world to pictures of a new ASICS Gel Lyte III collaboration which appears to connected to atmos. The pictured Gel Lyte III sports multi-colored corduroy panels across its uppers. The ASICS branding on the lateral and medial come in five colors are removable, allowing for a degree of customisation. Atmos branding on the heel of the left shoe completes the upper. The heels also feature removable patches with an atmos logo on on shoe and a Wotherspoon logo on the other. The aformentioned upper sits atop…
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Ronnie Fieg and ASICS have another collaborating on another project, a ‘Super Blue” Gel Lyte 3.1, nicknamed the “Gel Fieg” 3.1. The Gel Lyte 3.1 is a silhouette that combines the upper of the Gel Lyte 3 with the under foot tooling of the Nimbus. It initially came to retail in 2016 as part of Kith’s ASICS “Super Green” pack. Along with the Gel Fieg 3.1 , a “Super Blue” Gel Lyte 3 that is in commemoration of Fieg’s partnership with Asics. At this point, a release date for either…
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As much as they may have wanted it to be, the StockX data breach did not only fail to escape not the attention of the sneaker community but even was reported on by non-footwear related media outlets. Data breaches have become an unfortunate part of life, but how a company handles it can go a long way not only in restoring trust in a company but also in what actions could be taken against them. With their attempted obfuscation of the breach via an e-mail update ruse , StockX went…
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This collaboration between Onitsuka Tiger and the popular video game franchise, Street Fighter. The two shoe collection features two pair, one white and the other yellow, of their Mexico 66 SD silhouette, a shoe that character Chun-LI was wearing in Street Fighter V. Both sport a graphic across their upper that is inspired by Li’s dragon belt. On the heel flaps “Street Fighter” and “Tiger” are found respectively, with dual branding also finding a home on the insoles. Both shoes will come contained in special packaging that will include a…
Read MoreKith unveiled their Oasis Capsule, which consists of apparel, accessories and a special pair of Asics Gel Kayano 5. There are two tee shirts, both of which come in three colors and a convertible swim short. The Serif bucket hat is made of the same material as the aforementioned swim short. The “Oasis” Keith’s Asics Gel Kayano 5 OG, along with the rest of the capsule is to release Friday July 19 at all Kith locations and at 11 a.m. EST on kith.com. The sticker price is set at $165…
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Bangkok based store Carnival and ASICS Have teamrd up on this version of the Gel DS Trainer. It is inspired by Muy Thai’s” traditional colors and symbols. This Gel DS trainer is available at select retailers like Foot District.
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Originally released way back in 1987 , the Asics Gel Lyte has went on to become one of the brand’s classic silhouettes. This colorway features an aloe mesh upper overlaid by aloe and black suede and black leather for the midfoot Asics logo. That upper sits above a white and aloe midsole and an aloe outsole. This Asics Gel Lytei is available at select retail establishments like Eleven.
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