James Harden getting those last Air Jordan wears in

Plenty of people wear Air Jordan’s and the other day James Harden was one of them. However as those masses of people do not have major endorsement deals with rival brands as Harden does. Harden was spotted as he came out of a movie theatre wearing some Air Jordans. Although the 13 year $200 million the James Harden signed back in August of this year does not go into effect until October 1, this is such a bad look on multiple levels. The shiny new signing, who will be one…

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UA releasing Curry One championship pack

Under Armour main man Stephen Curry helped lead his team to this year’s NBA championship and to pay homage to that, the Baltimore,MD-based brand is releasing a dual pack of the Curry 1. The pack features the white based “Splash Party” , which Curry rocked on his birthday in March and the fan dubbed black and yellow “Batman” colorway that was worn in the deciding game of the NBA finals. The Curry One Championship Pack releases September 19,2015. It  retails for $400 and will be available in limited quantities at…

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Harden set to sign with Adidas; Nike not matching offer

  It appears James Harden signing with Adidas is likely to become a reality. Although Nike has until the end of this week officially to match Adidas’ 13 year, $200 million offer but sources say the Swoosh is reticent about tying up that kind of jack with one player when they are looking at having to sign several other star players.  

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Derrick Rose shows upcoming DRose 6 on Facebook

    Earlier today Chicago Bulls star guard Derrick Rose gave the world a look at the latest model in his signature line. The sneaker appears in a most black with red accenting on the tongue as well as the logo on the back. These are currently slated for a fall release. What are you thoughts on this upcoming sneaker?    

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James Harden offered massive contract with adidas

Houston Rockets’ all-star guard James Harden is square in Adidas’ crosshairs. The brand has reportedly offered Harden a 13 year deal worth $200 million in a major effort to pry him away from Nike. Harden’s deal with Nike expired recently and the brand has until the end of next week to match Adidas’ offer. Adidas spokesman Michael Ehrlich had this to say in s statement: “We’ve invited James Harden to join Adidas. We’re a brand of creators and he truly embodies what that means with his approach to the game,his…

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Under Armour Curry One “MVP” releases tomorrow

To commemorate Stephen Curry’s MVP season, Under Armour is releasing this special colorway of the Curry One. This colorway features a white to black gradient upper; gold Under Armour and Curry logo detailing round out this package. The Curry One “MVP” releases tomorrow, June 13,2015 in limited numbers.  

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Nike to become new outfitter for the NBA

Yesterday Nike and the NBA announced an eight-year global marketing and merchandising partnership that will make the Beaverton, OR based athletic company the official provider of oncourt apparel beginning in the 2017-18 season. This will also included an expanded WNBA presence at events around their All-Star game as well as throughout the season. In addition, Nike will also become a marketing partner of the NBA Development League (NBA D-League), engaging in seasonlong marketing activities with a major presence during the NBA D-League All-Star Game presented by Kumho Tire and the NBA…

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E:60 Never Walk Alone

Though some people see shoes as merely a disposable item to be purchased, beat up and purchased again( and in most ways that is an accurate description of them). However, there are many instances where shoes transcend their original purpose and exact a real and lasting impact on people.  For Jack, the CP3 VII AE will a special place in his life and illustrates how at times sneakers are so much more than leather and rubber.   https://www.youtube.com/watch?v=_EMp_XbgsqY

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Basketball Fans, Pippen’s Back: Scottie Pippen’s Sneaker Legacy

I’ll leave all of the rave reviews and technical aspects of this shoe to the others, but I was shocked to see that Nike had decided to add a new (not a retro) sneaker to the Pippen line. Considering the fact that he hadn’t actually played an official NBA game in 11 years (those NBA All-Star Weekend Shootout appearances don’t count!!), it’s still refreshing for a fan like myself–who came of age during the heyday of the championship years of the 90’s Bulls–to be treated to a semblance of the 90’s/early 00’s when we could…

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UNC refreshes look and logo

Over the course of 18 months Nike and the University of North Carolina collaborated on a joint project to refresh the school’s logo and looks for all 28 of its varsity teams. “We are excited to once again partner with Nike, one of the most recognizable brands in the world, to help us refresh and refine our marks and logos,” said University of North Carolina Athletic Director Bubba Cunningham. “The changes are subtle, but they celebrate our history and create consistency as we further seek to distinguish ourbrand. This is…

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