SIAC renewed partnership with Academy Sports + Outdoors

Courtesy of the SIAC:

ATLANTA, GA. (October 6, 2022) – The Southern Intercollegiate Athletic Conference (SIAC) announced today the renewal of its partnership agreement with Academy Sports + Outdoors (“Academy”). Through the partnership, Academy will maintain its title as the Official Sporting Goods and Outdoor Retailer of the SIAC.

The continued partnership between the SIAC and Academy is centered on championing HBCUs and providing support to SIAC students, student-athletes, faculty, and bands. Academy will also continue to carry licensed fan gear of select member schools online and in local stores.

“SIAC is pleased to announce our renewed partnership with Academy Sports + Outdoors, who has shown a strong commitment to our conference and HBCUs across the country,” said SIAC Commissioner Anthony Hollman. “The partnership will bolster SIAC’s mission to give our student-athletes the best academic and athletic experience possible while celebrating the legacy and unique traditions of our conference.” 

Academy will celebrate the SIAC and HBCU homecoming experience by hosting in-store festivities for customers. Further, Academy will offer current SIAC students, faculty, and staff 10% off purchases, with a valid school ID in-stores and online at, through November 5, 2022.

“Academy Sports + Outdoors is excited to continue its relationship with the SIAC to celebrate the rich history of the conference and create meaningful ways to help our customers have fun out there,” said Lawrence Lobpries, Academy’s Senior Vice President of Marketing. “We’re proud to partner with the SIAC, support its member institutions and provide resources to our local communities.”

Customers can shop select SIAC and HBCU fan gear in-store, online at, or through Academy’s mobile app. To receive up-to-date information and deals on SIAC gear, text HBCU to 22369. 

About Academy Sports + Outdoors

Academy is a leading full-line sporting goods and outdoor recreation retailer in the United States. Originally founded in 1938 as a family business in Texas, Academy has grown to 265 stores across 17 states. Academy’s mission is to provide “Fun for All” and Academy fulfills this mission with a localized merchandising strategy and value proposition that strongly connects with a broad range of consumers. Academy’s product assortment focuses on key categories of outdoor, apparel, sports & recreation and footwear through both leading national brands and a portfolio of private label brands. For more information, visit

About the Southern Intercollegiate Athletic Conference

The SIAC is an NCAA athletic conference consisting primarily of historically black colleges and universities (“HBCUs”) headquartered in downtown Atlanta, Georgia. The SIAC includes 15 member institutions (Albany State University, Allen University, Benedict College, Central State University, Clark Atlanta University, Edward Waters University, Fort Valley State University, Kentucky State University, Lane College, LeMoyne-Owen College, Miles College, Morehouse College, Savannah State University, Spring Hill College, and Tuskegee University), which are located within a contiguous seven-state footprint (Alabama, Florida, Georgia, Kentucky, Ohio, South Carolina, and Tennessee). The SIAC sponsors seven men’s and six women’s sports and is a proud member of the NCAA Division II. For more information, visit

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