Adidas’ “Speedfactory” coming to the U.S.

Late last year Adidas announced the creation of its new “Speedfactory.  The purpose of this cutting edge facility is to manufacture products quickly and is operated mostly by robots. As head of technology innovation at Adidas, Gerd Manz said to reporters:  Our consumers become more challenging and demanding…Customization to markets and individuals will become the norm. The same high tech facility will now also have a home in Atlanta, Georgia. This new location will be a massive 74,000 square feet, which makes it 1.5 times the size of a football…

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When you really want to show off your kicks

Once you get that latest pair of kicks, the next question is how do you store or display them? For some,stacking the boxes in room fits the bill; others like to use shelving systems that range from the basic and utilitarian, to the ever more elaborate and intricate wall setups. If you want to display your kicks in new and interesting manner, HUV may be be able to fill that need. HUV makes use of mag lev technology , which is a suspension method that utilizes magnetic fields to support…

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Sports Authority to Shut Down all Stores

          It appears that Sports Authority will be going the way of the dinosaur.   Back in March, the company filed for Chapter 11. At that time, Sports Authority indicated it would close 140 stores and two distribution centers. Saddled with over $1.1 billion and unable to reorganize, the retailer will liquidate all stores and bring its store operations to a close. Closing all 450 stores across the nation is the final segment in the company’s aim to reorganize under Chapter 11 protection.

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Mobile sneaker resale application Flip helps ‘heads unload unwanted kicks

Whether you have a closet full or corner full of sneakers, there are likely some pair you’d like to part ways with. The mobile application Flip has been created to help you do just that.     Founded by 26 year old former Google and Apple engineer Kemar Newell, Flip is a mobile only kicks bazaar that they will buy the shoes. To set up a listing all one has to photograph the shoes to be sold and upload that and a description to the marketplace. Listings have to approved…

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Companies severing ties with Sharapova

The financial implications from Maria Sharapova’s failed doping test, have already become apparent, as several companies are cutting ties with the tennis star. Shortly after news of the announcement broke, athletic apparel giant, Nike suspended the 8 year/ $70 million deal that included a clothing line, which was extended in 2010. In a statement released last night, the company had this to say:  We are saddened and surprised by the news about Maria Sharapova. We have decided to suspend our relationship with Maria while the investigation continues. We will continue…

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James Harden offered massive contract with adidas

Houston Rockets’ all-star guard James Harden is square in Adidas’ crosshairs. The brand has reportedly offered Harden a 13 year deal worth $200 million in a major effort to pry him away from Nike. Harden’s deal with Nike expired recently and the brand has until the end of next week to match Adidas’ offer. Adidas spokesman Michael Ehrlich had this to say in s statement: “We’ve invited James Harden to join Adidas. We’re a brand of creators and he truly embodies what that means with his approach to the game,his…

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Nike to become new outfitter for the NBA

Yesterday Nike and the NBA announced an eight-year global marketing and merchandising partnership that will make the Beaverton, OR based athletic company the official provider of oncourt apparel beginning in the 2017-18 season. This will also included an expanded WNBA presence at events around their All-Star game as well as throughout the season. In addition, Nike will also become a marketing partner of the NBA Development League (NBA D-League), engaging in seasonlong marketing activities with a major presence during the NBA D-League All-Star Game presented by Kumho Tire and the NBA…

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