Nike Hyperchase Premium “Solar Blue”

The Zoom Hyperchase is the sneaker most closely associated with Rockets’ guard James Harden when get paid to rock the Swoosh (though he now does so for free, much to Adidas’ chagrin) is set to come to retail. As the name implies, the solar blue hue is the star of this sneaker, as it comprises the entirety of the upper, along with reflective swooshes on its medial and lateral sides. A white speckled midsole and clear outside round out this package. Although there is no stated release date it’s believed…

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James Harden steps out on Adidas…AGAIN!!

To most people, adhering to a stipulation not to wear the competition’s gear in a $200 million endorsement deal you recently signed would be easy. Well James Harden is not most people. For the second time in a week, Adidas’ newest pitchman has been spotted rocking the Swoosh. He was spotted in New York City in a pair of of Grey, Black and Orange Roshe Runs. Harden says that he’d ironed things out with the Three Stripes after the previous footwear gaffe but it remains to be seen how Adidas…

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Air Force One “Chocolate”

This colourway of the iconic Air Force One features a white premium leather with chocolate accenting on the outsole, ankle strap and on the swoosh. Unfortunately, as of the writing of this article, there is no scheduled release for this model stateside, but stay tuned for more information on this model as it becomes available.

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James Harden getting those last Air Jordan wears in

Plenty of people wear Air Jordan’s and the other day James Harden was one of them. However as those masses of people do not have major endorsement deals with rival brands as Harden does. Harden was spotted as he came out of a movie theatre wearing some Air Jordans. Although the 13 year $200 million the James Harden signed back in August of this year does not go into effect until October 1, this is such a bad look on multiple levels. The shiny new signing, who will be one…

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James Harden offered massive contract with adidas

Houston Rockets’ all-star guard James Harden is square in Adidas’ crosshairs. The brand has reportedly offered Harden a 13 year deal worth $200 million in a major effort to pry him away from Nike. Harden’s deal with Nike expired recently and the brand has until the end of next week to match Adidas’ offer. Adidas spokesman Michael Ehrlich had this to say in s statement: “We’ve invited James Harden to join Adidas. We’re a brand of creators and he truly embodies what that means with his approach to the game,his…

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Jordan Brand reveals upcoming retros for 2016

Not letting ay grass grow under their feet, Jordan brand let the cat out of the bag on several upcoming retros for 2016.  The released images are an Air Jordan I, two Air color ways of Air Jordan II, two colors of the IV, and rounding out the previews are two color ways of Air Jordan V lows and a new color of the Air Jordan XII. These are all slated for a spring release, so being so far out from the release, there is not concrete info on when…

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Nike to become new outfitter for the NBA

Yesterday Nike and the NBA announced an eight-year global marketing and merchandising partnership that will make the Beaverton, OR based athletic company the official provider of oncourt apparel beginning in the 2017-18 season. This will also included an expanded WNBA presence at events around their All-Star game as well as throughout the season. In addition, Nike will also become a marketing partner of the NBA Development League (NBA D-League), engaging in seasonlong marketing activities with a major presence during the NBA D-League All-Star Game presented by Kumho Tire and the NBA…

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Basketball Fans, Pippen’s Back: Scottie Pippen’s Sneaker Legacy

I’ll leave all of the rave reviews and technical aspects of this shoe to the others, but I was shocked to see that Nike had decided to add a new (not a retro) sneaker to the Pippen line. Considering the fact that he hadn’t actually played an official NBA game in 11 years (those NBA All-Star Weekend Shootout appearances don’t count!!), it’s still refreshing for a fan like myself–who came of age during the heyday of the championship years of the 90’s Bulls–to be treated to a semblance of the 90’s/early 00’s when we could…

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The real deal on the “Oreo” Air Jordan VI low

The images of the “Oreo” Jordan VI lows that piqued so much interest and speculation , we now have the story behind them. For those of you who were already formulating your release day cop strategy will want to pump your brakes, as these are not scheduled for a retail release. The shoes were given to the Co-MVP of the recent 2015 Jordan Brand Classic, Allonzo Trier.

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