production | Sneaker Shop Talk

U.S. Sneaker Production Could Become More Prevalent

November 1, 2016November 1, 2016 Brandon King

The tasks of producing much of the footwear we wear left for Asia many moons ago. However, technology could be bringing them back. That is because some of the major players in the footwear world- Nike, Adidas, and even Reebok , could be returning with robot-driven production facilities. Last week, Canton, Massachusetts based Reebok announced it planned to open a high-tech facility in Rhode Island in which sneakers would be produced by robots pouring plastic. Our idea was,if the U.S. Us where the innovation is, let’s make the product that’s…

Adidas’ “Speedfactory” coming to the U.S.

August 12, 2016 Brandon King

Late last year Adidas announced the creation of its new “Speedfactory. The purpose of this cutting edge facility is to manufacture products quickly and is operated mostly by robots. As head of technology innovation at Adidas, Gerd Manz said to reporters: Our consumers become more challenging and demanding…Customization to markets and individuals will become the norm. The same high tech facility will now also have a home in Atlanta, Georgia. This new location will be a massive 74,000 square feet, which makes it 1.5 times the size of a football…