Category: Nike

Nike scored a major legal victory after a federal jury awarded the sportswear giant $11 million in damages in a trademark infringement and counterfeiting case involving social media influencer Nicholas Tuinenburg and his brand, Divide The Youth (DTY). The verdict represents one of the most significant recent judgments involving counterfeit sneakers promoted through social media channels.   According to court filings, Nike alleged that Tuinenburg built a network that promoted and facilitated the sale of counterfeit Nike products, including lookalike versions of the iconic Dunk silhouette. The company argued that…

For years, sneaker consumers have watched prices steadily climb across the footwear industry. Signature basketball sneakers routinely cross the $200 mark, retro releases continue to inch upward in price, and even general-release footwear has become increasingly expensive for everyday buyers. Now, Nike finds itself at the center of a proposed class-action lawsuit that could reignite conversations about sneaker pricing and corporate accountability. According to reports, the sportswear giant is being sued by consumers who allege Nike unfairly passed tariff-related costs onto shoppers through higher sneaker and apparel prices. The lawsuit…