It has been eight years since the University of Michigan left the Swoosh for Adidas, and having the largest known brand contract in the nation, which is $8.8 million, the Wolverines are contemplating making a changes. Michigan athletic director Jim Hackett, in a sit down conversation with students Wednesday, said the department was conside: Going back to Nike going to Under Armour remaining with Adidas As reported by The Michigan Daily, in his efforts to make a quality decision Hackett has canvassed students, spoken to former Wolverine players now in…
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Adidas
Adidas, The Boston Athletic Association, and Marathon Sports partner up to open the first Run Base in the U.S.
Yesterday Adidas and the Boston Athletic Association (B.A.A.), who organizes the Boston Marathon, announced the the launch of the Boston Marathon RunBase in conjunction with Marathon Sports, Inc. This Adidas exclusive location is the first of its kind and will open its doors in mid-April and it is just steps from the race finish line. The unique state-of-the-art running hub will celebrate the Boston Marathon all year long. It will feature displays created by the B.A.A. drawn up from its archives. It will be filled with exhibits and historic photos…
Read More90,000 workers strike at factories that produce Nike and Adidas Footwear
Workers at a Taiwanese factory in Ho Chi Minh City vowed to strike for a sixth day over a Vietnamese government pension-policy change as officials moved to quell the nation’s worst labor unrest since May’s anti-China riots. As many as 90,000 workers at the Vietnamese subsidiary of Pou Chen Corp. went on strike last week, VnExpress reported Tuesday. The company makes footwear for Nike Inc. and Adidas AG, according to its website. Read the rest at the Oregonlive.com
Read MoreFrom The Feet Up:Nike,Fights over Jordans and More
If sneakers are not just footwear to you but more of an obsession then From the Feet Up with Sean “Paper Chasr” Williams is a show you should tune into. Sean Williams and his long time friend Dee Wells founded the first sneaker podcast in Aug 2007 . Since then Sean has spent a great deal of his life healthily obsessing over sneakers . In this episode Sean enlightens viewers on Nike’s new “creation”, the result of stepping on a black mans sneaker and Foot Lockers same day sneaker…
Read MoreWhy I Love This (Sneaker) Game
by B.C. I have a confession to make. I’ve fallen off in the sneaker game. Many of you are probably wondering why I’m even writing this in the first place. Well, I feel that for one, my experience in the sneaker game has granted me all of the permission that I need to tell you this story. I was one of those guys who purchased sneakers before they were retroed years later, only to see them return to stores in a quality that was less-than-stellar. I, like many other people who…
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