With another session of their wildly successful SOLEcial Studies program on the horizon, I sat down with one of the architects of the program, Sean”Paper Chasr” Williams. What prompted SOLEcial studies to be birthed and how did it happen? SOLEcial Studies was born out of a conversation with PENSOLE’s founder D’wayne Edwards back in 2010. He showed me and Dee that the content and discussions we have on the show actually had an educational value to them, and that we actually “teaching” people with each lengthy discussion we had. He…
Read MoreTag: Adidas
Nike to become new outfitter for the NBA
Yesterday Nike and the NBA announced an eight-year global marketing and merchandising partnership that will make the Beaverton, OR based athletic company the official provider of oncourt apparel beginning in the 2017-18 season. This will also included an expanded WNBA presence at events around their All-Star game as well as throughout the season. In addition, Nike will also become a marketing partner of the NBA Development League (NBA D-League), engaging in seasonlong marketing activities with a major presence during the NBA D-League All-Star Game presented by Kumho Tire and the NBA…
Read MoreAdidas Debuts Crazylight Boost 2015 for NBA playoffs
Adidas has introduced the Crazylight Boost 2015. The shoe marks the first time a basketball shoe has made use of the company’s Primeknit technology. You will see the shoe in action this postseason on the feet of the Toronto Raptors’ Kyle Lowry, Atlanta Hawks’ Jeff Teague, and Memphis Grizzlies point guard Mike Conley.
Read MoreCould Michigan be leaving Adidas for Nike or Under Armour?
It has been eight years since the University of Michigan left the Swoosh for Adidas, and having the largest known brand contract in the nation, which is $8.8 million, the Wolverines are contemplating making a changes. Michigan athletic director Jim Hackett, in a sit down conversation with students Wednesday, said the department was conside: Going back to Nike going to Under Armour remaining with Adidas As reported by The Michigan Daily, in his efforts to make a quality decision Hackett has canvassed students, spoken to former Wolverine players now in…
Read MoreAdidas, The Boston Athletic Association, and Marathon Sports partner up to open the first Run Base in the U.S.
Yesterday Adidas and the Boston Athletic Association (B.A.A.), who organizes the Boston Marathon, announced the the launch of the Boston Marathon RunBase in conjunction with Marathon Sports, Inc. This Adidas exclusive location is the first of its kind and will open its doors in mid-April and it is just steps from the race finish line. The unique state-of-the-art running hub will celebrate the Boston Marathon all year long. It will feature displays created by the B.A.A. drawn up from its archives. It will be filled with exhibits and historic photos…
Read More90,000 workers strike at factories that produce Nike and Adidas Footwear
Workers at a Taiwanese factory in Ho Chi Minh City vowed to strike for a sixth day over a Vietnamese government pension-policy change as officials moved to quell the nation’s worst labor unrest since May’s anti-China riots. As many as 90,000 workers at the Vietnamese subsidiary of Pou Chen Corp. went on strike last week, VnExpress reported Tuesday. The company makes footwear for Nike Inc. and Adidas AG, according to its website. Read the rest at the Oregonlive.com
Read MoreFloral City J Wall1 and Lillard 1
Adidas’ floral city is a celebration of spring. This year’s collection includes the J Wall1 and the Lillard 1. The special mock up that both shoes come in feature floral patterns and colors that commemorate the spring celebrations in the cities of Portland and Washington,D.C.,respectively.
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