To most people, adhering to a stipulation not to wear the competition’s gear in a $200 million endorsement deal you recently signed would be easy. Well James Harden is not most people. For the second time in a week, Adidas’ newest pitchman has been spotted rocking the Swoosh. He was spotted in New York City in a pair of of Grey, Black and Orange Roshe Runs. Harden says that he’d ironed things out with the Three Stripes after the previous footwear gaffe but it remains to be seen how Adidas…
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Adidas
SOLEcial Studies fall 2015 registration now open
Obsessive Sneaker Disorder’s SOLEcial studies class has paved the way for many people’s entrance into the footwear industry. The 8 week course stretches the participants’ conceptions of the footwear industries and builds a sturdy foundation upon which a career in the footwear field can be built. The registration for the fall session, which commences October 13,2015, is now open. Interested parties can apply here through eventbrite. If you have questions about the class ask away at info@osdlive.com.
Read MoreJames Harden getting those last Air Jordan wears in
Plenty of people wear Air Jordan’s and the other day James Harden was one of them. However as those masses of people do not have major endorsement deals with rival brands as Harden does. Harden was spotted as he came out of a movie theatre wearing some Air Jordans. Although the 13 year $200 million the James Harden signed back in August of this year does not go into effect until October 1, this is such a bad look on multiple levels. The shiny new signing, who will be one…
Read MoreHarden set to sign with Adidas; Nike not matching offer
It appears James Harden signing with Adidas is likely to become a reality. Although Nike has until the end of this week officially to match Adidas’ 13 year, $200 million offer but sources say the Swoosh is reticent about tying up that kind of jack with one player when they are looking at having to sign several other star players.
Read MoreDerrick Rose shows upcoming DRose 6 on Facebook
Earlier today Chicago Bulls star guard Derrick Rose gave the world a look at the latest model in his signature line. The sneaker appears in a most black with red accenting on the tongue as well as the logo on the back. These are currently slated for a fall release. What are you thoughts on this upcoming sneaker?
Read MoreJames Harden offered massive contract with adidas
Houston Rockets’ all-star guard James Harden is square in Adidas’ crosshairs. The brand has reportedly offered Harden a 13 year deal worth $200 million in a major effort to pry him away from Nike. Harden’s deal with Nike expired recently and the brand has until the end of next week to match Adidas’ offer. Adidas spokesman Michael Ehrlich had this to say in s statement: “We’ve invited James Harden to join Adidas. We’re a brand of creators and he truly embodies what that means with his approach to the game,his…
Read MoreNike to become new outfitter for the NBA
Yesterday Nike and the NBA announced an eight-year global marketing and merchandising partnership that will make the Beaverton, OR based athletic company the official provider of oncourt apparel beginning in the 2017-18 season. This will also included an expanded WNBA presence at events around their All-Star game as well as throughout the season. In addition, Nike will also become a marketing partner of the NBA Development League (NBA D-League), engaging in seasonlong marketing activities with a major presence during the NBA D-League All-Star Game presented by Kumho Tire and the NBA…
Read MoreAdidas Debuts Crazylight Boost 2015 for NBA playoffs
Adidas has introduced the Crazylight Boost 2015. The shoe marks the first time a basketball shoe has made use of the company’s Primeknit technology. You will see the shoe in action this postseason on the feet of the Toronto Raptors’ Kyle Lowry, Atlanta Hawks’ Jeff Teague, and Memphis Grizzlies point guard Mike Conley.
Read MoreMan U to rock both the Swoosh and Three Stripes on Upcoming U.S. Tour
For a portion of Manchester United’s summer tour to the United States, the Red Devils kits will be branded with Nike’s swoosh, and the rest of they will have Adidas’ three stripes. United’s current kit providers, Nike, is in the last three months of a 303 million ( $453 million USD) deal. Adidas steps in after the current deal expires after coming to terms for a massive 10 year, 750 million which goes into effect August 1.
Read MoreUC ends relationship with Adidas, now with Under Armour
Thursday, Under Armour announced they have inked a deal with the University of Cincinnati to be the provider of the school’s athletic apparel and footwear for its sports teams. According a statement issued by Under Armour it will ” exclusively design and supply the footwear,apparel and equipment for training and game day uniforms for each [of] UC’s 19 men’s and women’s varsity athletic teams.” The Bearcats had been with Adidas prior to entering into this agreement, which goes into effect July 1.
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