Adidas 3-D printed sneakers: Tailor made for your feet

Cushioning tailored to your foot? Is this crazy, pie-in-the-sky talk? No, according to Adidas; as a matter of fact, the company says this is the future of footwear purchases. Adidas recently unveiled its Futurecraft 3D shoe, a runner with a 3-D printed midsole. The footwear maker says the midsole can be tailored to fit the cushioning needs of the wearer. To accomplish this, clients will run on a special treadmill equipped with foot scanning technology which relays that information to a computer that will fabricate a design for the personalized…

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Damian Lillard debuts the likely Lillard 2 before Clippers game

In warm-ups before the December 1 game against the Los Angeles Clippers, Damian Lillard didn’t have on the Lillard 1. He was rocking a new silhouette that is  thoughts likely to be next model in his signature line. The sneaker , which appears to have a slightly higher collar that of his predecessor, features a white upper which black accents on the midfoot near the laces. It also has red and black hues on the heel with the Lillard “0” logo as well. It also appears to have a gum…

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Wearing the Wrong Kicks in Central America can cost you your life

This was a very insightful and powerful article from ndtv.com. It’s perhaps myopically thought that getting jacked and killed for sneakers only happens in parts of the U.S. , but this piece sheds light on the pernicious problem outside of our borders. The sobering part is that it’s ancillary to an even bigger issues in the nations discussed. Be be especially mindful of the words in this article if you travel. Central America: Where Wearing the Wrong Sneakers Can be Fatal

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James Harden kicks Adidas in the groin (AGAIN!) at NBA Media Day

James Harden’s signing of a 13 year,$200 million has been extensively covered and well documented. Also extensively covered and just as well documented has been Harden’s inability,or unwillingness, to not wear the competition’s footwear. Once more the Adidas pitchman put himself in the completely avoidable position of being photographed in a pair of Nikes. This time it took place at NBA media day where he took a photograph with teammate Dwight Howard in a pair of Nike Zoom Run the One. Here is the picture: I wonder how he will…

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Nike Hyperchase Premium “Solar Blue”

The Zoom Hyperchase is the sneaker most closely associated with Rockets’ guard James Harden when get paid to rock the Swoosh (though he now does so for free, much to Adidas’ chagrin) is set to come to retail. As the name implies, the solar blue hue is the star of this sneaker, as it comprises the entirety of the upper, along with reflective swooshes on its medial and lateral sides. A white speckled midsole and clear outside round out this package. Although there is no stated release date it’s believed…

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James Harden steps out on Adidas…AGAIN!!

To most people, adhering to a stipulation not to wear the competition’s gear in a $200 million endorsement deal you recently signed would be easy. Well James Harden is not most people. For the second time in a week, Adidas’ newest pitchman has been spotted rocking the Swoosh. He was spotted in New York City in a pair of of Grey, Black and Orange Roshe Runs. Harden says that he’d ironed things out with the Three Stripes after the previous footwear gaffe but it remains to be seen how Adidas…

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SOLEcial Studies fall 2015 registration now open

Obsessive Sneaker Disorder’s SOLEcial studies class has paved the way for many people’s entrance into the footwear industry. The 8 week course stretches the participants’ conceptions of the footwear industries and builds a sturdy foundation upon which a career in the footwear field can be built. The registration for the fall session, which commences October 13,2015,  is now open. Interested parties can apply here through eventbrite. If you have questions about the class ask away at info@osdlive.com.  

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James Harden getting those last Air Jordan wears in

Plenty of people wear Air Jordan’s and the other day James Harden was one of them. However as those masses of people do not have major endorsement deals with rival brands as Harden does. Harden was spotted as he came out of a movie theatre wearing some Air Jordans. Although the 13 year $200 million the James Harden signed back in August of this year does not go into effect until October 1, this is such a bad look on multiple levels. The shiny new signing, who will be one…

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