Category: Adidas

Adidas

Adidas’ “Speedfactory” coming to the U.S.

Brandon King

Late last year Adidas announced the creation of its new “Speedfactory.  The purpose of this cutting edge facility is to manufacture products quickly and is operated mostly by robots. As head of technology innovation at Adidas, Gerd Manz said to reporters:  Our consumers become more challenging and demanding…Customization to markets and individuals will become the norm. The same high tech facility will now also have a home in Atlanta, Georgia. This new location will be a massive 74,000 square feet, which makes it 1.5 times the size of a football…

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1996 Olympic Champion Bruny Surin sues Puma

Brandon King

Bruny Sarin, A former sprinter and member of the Canadian 4 x 100 m relay that won gold at the 1996 Summer Olympics,is suing Puma. The suit stems from the German athletic company’s use of the name of it’s “Cell Surin” line of running shoes.  https://youtu.be/J9kRNlhkAgs Mr. Surin became aware of the shoes in June 2015 and contacted Puma. According to Quebec province court filings the shoes were promoted under the slogan “you move fast” Additonally, the filing also had this to say: ” The use of the word ‘Surin’…

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Sketchers facing lawsuit…..Again

Brandon King

Sketchers is in familiar territory and by that meaning they are getting sued by someone, and it is a familiar foe: Adidas.  The Three Stipes levied a lawsuit against Sketchers in Sepetmber of 2015 for it’s “unlawful behavior” over mimicked designs of the their Stan Smith sneaker with their Onix shoe, which is a carbon copy of the Smith. That case is ongoing and Adidas has received a temporary injunction.  Monday, Adidas America slapped Sketchers with a lawsuit. The suit alleges the Manhattan, California footwear company is selling shoes, an…

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Adidas 3-D printed sneakers: Tailor made for your feet

Brandon King

Cushioning tailored to your foot? Is this crazy, pie-in-the-sky talk? No, according to Adidas; as a matter of fact, the company says this is the future of footwear purchases. Adidas recently unveiled its Futurecraft 3D shoe, a runner with a 3-D printed midsole. The footwear maker says the midsole can be tailored to fit the cushioning needs of the wearer. To accomplish this, clients will run on a special treadmill equipped with foot scanning technology which relays that information to a computer that will fabricate a design for the personalized…

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Damian Lillard debuts the likely Lillard 2 before Clippers game

Brandon King

In warm-ups before the December 1 game against the Los Angeles Clippers, Damian Lillard didn’t have on the Lillard 1. He was rocking a new silhouette that is  thoughts likely to be next model in his signature line. The sneaker , which appears to have a slightly higher collar that of his predecessor, features a white upper which black accents on the midfoot near the laces. It also has red and black hues on the heel with the Lillard “0” logo as well. It also appears to have a gum…

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Wearing the Wrong Kicks in Central America can cost you your life

Brandon King

This was a very insightful and powerful article from ndtv.com. It’s perhaps myopically thought that getting jacked and killed for sneakers only happens in parts of the U.S. , but this piece sheds light on the pernicious problem outside of our borders. The sobering part is that it’s ancillary to an even bigger issues in the nations discussed. Be be especially mindful of the words in this article if you travel. Central America: Where Wearing the Wrong Sneakers Can be Fatal

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James Harden kicks Adidas in the groin (AGAIN!) at NBA Media Day

Brandon King

James Harden’s signing of a 13 year,$200 million has been extensively covered and well documented. Also extensively covered and just as well documented has been Harden’s inability,or unwillingness, to not wear the competition’s footwear. Once more the Adidas pitchman put himself in the completely avoidable position of being photographed in a pair of Nikes. This time it took place at NBA media day where he took a photograph with teammate Dwight Howard in a pair of Nike Zoom Run the One. Here is the picture: I wonder how he will…

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Nike Hyperchase Premium “Solar Blue”

Brandon King

The Zoom Hyperchase is the sneaker most closely associated with Rockets’ guard James Harden when get paid to rock the Swoosh (though he now does so for free, much to Adidas’ chagrin) is set to come to retail. As the name implies, the solar blue hue is the star of this sneaker, as it comprises the entirety of the upper, along with reflective swooshes on its medial and lateral sides. A white speckled midsole and clear outside round out this package. Although there is no stated release date it’s believed…

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